Digital Media & Communications

Teacher

COURSE DESCRIPTION

The Digital Media + Communications is a CTE track that introduces students to the world of Digital Marketing. We use Entrepreneurship as the catalyst for our units of study. This course begins with understanding Marketing concepts from the perspective of an entrepreneur. Students engage with BUILD NYC, an experiential entrepreneurship curriculum that provides access to real business mentors and investors as they develop, manufacture, market, and sell real products for real profits. Students move on to digital content production and learn Commercial Photography, Advertising Design, Product Videography and Social Media Marketing. Our senior level course engages students in a simulated business on an international scale. By way of the Virtual Enterprises International Program, we prepare our Seniors for successful futures by transforming the classroom into a company experience. Students engage in an in-school, live, global business simulation sharpening skill sets and knowledge base in problem solving, communication, e-commerce, and marketing. With each student taking on important roles in the business the class works united to apply knowledge gained, achieve goals, and reach business milestones.

CERTIFICATIONS

Hootsuite Social Media Marketing Certification

Designed and produced in consultation with social media marketing strategists and practitioners, This industry-recognized Social Media Marketing Certification Certification will assess marketers practical skills implementation strategies.

Google Ads

Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising.

Precision Digital Marketing Certification

Digital Marketing Assessment used for CTE endorsement on your High School diploma. It assesses you proficiency in digital marketing concepts.

Work Based Learning Opportunities

Students will obtain 54 Work Based Learning hours during their three years within the program. Through these 54 hours, students will develop career-building skills, work with professionals, as well as attend internships focusing on the field of Digital Media and Communications. We work closely with the following business partners.

JMT Media – is a New York boutique marketing, public relations and design firm that helps navigate your story to life. We believe that every brand has an opportunity to connect within its community and beyond.

Staten Island Advance – a daily newspaper published in Staten Island, one of the five boroughs of New York City. It is the only daily newspaper published in Staten Island and the only major daily newspaper focused on covering it exclusively.

Career Opportunities

Social Media Manager: ($50k-$120k) Develops and executes social media strategies to engage audiences and build brand awareness. Requires strong understanding of different platforms, content creation, and analytics.
Content Writer/Copywriter: ($45k-$100k) Crafts compelling written content for websites, blogs, articles, social media, and marketing materials. Excellent writing and communication skills are a must.
Video Producer/Editor: ($55k-$130k) Creates and edits video content for various platforms, including YouTube, social media, and websites. Expertise in video production software and storytelling techniques is essential.
Podcast Producer: ($40k-$90k) Oversees all aspects of podcast production, from planning and recording to editing and distribution. Strong audio editing skills and a passion for podcasting are key.
Blogger/Vlogger: ($30k-$100k+) Creates and shares content on their own platform, building an audience and potentially monetizing through advertising, sponsorships, or merchandise. Income can vary widely based on audience size and engagement.

Marketing & Strategy

Digital Marketing Specialist: ($55k-$120k) Plans and executes digital marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
SEO Specialist: ($50k-$110k) Optimizes websites and content to rank higher in search engine results pages (SERPs), driving organic traffic. Requires in-depth knowledge of search algorithms and best practices.
Public Relations Specialist: ($50k-$110k) Manages the public image of an organization or individual, building relationships with media outlets and crafting press releases.
Community Manager: ($45k-$90k) Builds and manages online communities around a brand or product, fostering engagement and creating a positive online environment.

Creative & Design

UX/UI Designer: ($60k-$140k) Designs user interfaces for websites and apps that are both aesthetically pleasing and user-friendly. Requires strong understanding of user experience principles and design software.
Graphic Designer: ($45k-$90k) Creates visual content for various mediums, including websites, social media, and print materials. Strong design skills and knowledge of design software are essential.
Web Designer: ($50k-$110k) Designs and develops websites, focusing on both the visual appearance and the user experience. Requires knowledge of design principles, coding languages (HTML, CSS, JavaScript), and content management systems.

Emerging Fields

AR/VR Developer: ($70k-$150k) Creates immersive experiences using augmented reality (AR) and virtual reality (VR) technologies. Requires strong programming skills and knowledge of 3D modeling and animation.
AI Content Creator: ($50k-$120k) Uses artificial intelligence tools to generate various forms of content, such as text, images, and videos. This is a rapidly evolving field with the potential to transform content creation.